CRM Manager
Bristol
Salary up to £45K plus extensive benefits including health insurance and flexible working policy
Are you an experienced CRM Manager looking for your next challenge? We have a brilliant opportunity to join our client, an award-winning international software company offering a superb working environment and excellent prospects. The company have a friendly, professional and motivated team and support Bristol sports, local community and charitable organisations.
This new role in the UK marketing team will focus on optimsing, testing and creating new online insight-led campaigns. Working with CRM leads globally, you will be contributing to the Group best practice and collaborating on the strategic approach, whilst running your own campaigns.
Main Responsibilities:
Lead generation and nurturing to deliver quality inbound leads: create, test and manage email automation and bulk emails to drive leads through the sales funnel
·Respond to, qualify and allocate inbound web inquiries based upon specific lead qualification criteria
·Create and maintain an email marketing calendar across the business
·Work closely with the marketing and sales teams to ensure a smooth transition of information and feedback about lead quality
·Work with the Global team to share and feed into global best practice and strategic approach
·Develop KPIs, dashboards, and processes that measure, refine, and continuously improve lead quality, velocity, and conversion rates
·Conduct regular database health checks and implement cleansing and augmentation processes
·Help maintain excellent marketing data, ensuring that it is up to date and segmented in the CRM
·Ensure and maintain robust GDPR compliance
Skills and qualifications required:
·3+ years proven experience as CRM Manager in-house or agency-side (must have B2B experience)
·Advanced knowledge of the capabilities and potential of CRM systems
·Demonstrable experience in driving results, ideally using A/B testing
·Analytically minded with a creative approach when it comes to driving innovation and trying new approaches
This role requires a level of autonomy, pro-activity and expertise which would suit an ambitious professional with a few years of experience looking to take their career to the next level and grow with the company.
