What skills are marketing firms looking for now, and what are they looking for in the near future? If you work in the industry, it’s important to stay on top of the latest changes and developments so that you can ensure your skill-set is always relevant and appeals to as many employers as possible.
Luckily for you, we’re here to help. A recent article on It Pro Portal summed up the three biggest mobile marketing trends to look out for this year. With 2015 being a big year for mobile marketing (namely because it was the first year that mobile web traffic surpassed desktop traffic), 2016 looks set for even greater engagement among smartphone and tablet users – something that marketers will be keen to exploit.
So, here are the biggest mobile marketing trends to look out for:
1. Vertical video
In the past, videos have almost always been shot and played in landscape form; but as mobile disrupts the way we consume media, it looks like videos are going to change direction – literally. The growing preference for vertical video is largely the result of mobile viewing, with Snapchat alone reporting nine times higher engagement rates for vertical videos. Brands will continue to adapt to their users’ habits in this way.
2. Smarter automation
Digital messaging is another area where companies need to adapt to consumer preferences. Many businesses stick to what they know in regards to email marketing and other automation-driven communications; but smart automation systems are starting to shake things up. These systems can analyse user and campaign data to identify the optimum day, time, channel and device to deliver marketing messages, improving reach and engagement.
3. Adding ‘Buy’ buttons to social feeds
Reaching consumers on the channels they spend time on is essential for boosting conversions and, with mobile browsing in particular, consumers are available to buy at any time, anywhere. Retailers are realising that strong calls-to-action and seamless shopping experiences can drive more conversions, as well as incorporating ‘Buy’ buttons into their social channels and apps.
Keep up-to-date with the skills that marketing companies are looking for right now by talking to Lucy Bristow – we look forward to hearing from you!
Image: Smart Phone by Graeme Paterson available under the (CC by 2.0) license